With Q1 of 2020 long gone, the pressure to maximize the performance of one’s own website and reap the benefits of effective digital marketing practices is greater than ever. 

As hundreds to thousands of new websites in Canada alone continue to pop up every single day, it has become imperative to improve your own website to reap the benefits of digital marketing success. Thanks to more and more updates rolling out and nearly every aspect of successful website ownership growing more complicated by the day, improving your website in a way that reaches your goals is a non-negotiable task that many must pursue. 

Fortunately, improving your website to run successfully for the rest of 2020 and beyond doesn’t necessarily mean that you’ll need to shell out thousands of dollars on extensive development work. As a matter of fact, all you’ll need to do is follow a few free tips: 

Invest in making your website mobile-friendly

One of the biggest investments that you can ever make when it comes to your business website is to make it mobile-friendly.

Nowadays, the need for having a mobile-friendly website is widespread, as recent surveys have revealed that over 80 percent of internet users today own smartphones and rely on them to access the World Wide Web.

According to a study conducted by search engine giant Google, the need for mobile-friendly websites and its correlation to success has grown so strong that “61% of users are unlikely to return to a mobile site they had trouble accessing.” Additionally, the same study mentioned that out of the entire pool of users, 40% visit a competitor’s site instead after having trouble accessing the one they originally intended to visit. 

Generally speaking, the best way to make your website mobile-friendly is to invest in responsive design. Responsive design, in essence, doesn’t just pertain to the mere appearance of a website alone, but it also emphasizes its ability to work efficiently and smoothly on any resolution or platform it’s displayed on. With the help of a website that uses responsive web design, it will be much easier to retain users that rely on their smartphones to access your page and keep them primed for conversions in the short and long term! 

Work on your website’s own meta descriptions

Another differentiating factor that has allowed a select number of Canadian businesses and their websites to work effectively in meeting their KPIs is the simple, yet essential aspect of meta descriptions.

Meta descriptions, to put it simply, are vital, albeit minuscule elements that search engines display in the search results of various terms or keywords that you’re trying to rank in. By taking the time to fine-tune your business’s meta descriptions, you’ll be able to control exactly what users can see when glossing over your result or listing as they search for products and services like yours.

When used correctly, meta descriptions (or text snippets, as they’re called) can be used to put your website in the right place and time for potential clients and customers to find. For Google, in particular, the range that you can work with for your business’s own website is around 160 to 230 characters on average. Don’t forget—the best way to let them work in your favour is to insert a call-to-action! 


As complicated as it may sound at first, the task of improving your website for long-term success can be easily done without the need to shell out a fortune on various front and back-end overhauls. By following the two simple yet effective tips mentioned above, you’ll be able to see a significant improvement in your website’s performance!

If you’re looking for a web development agency in London Ontario to help you improve your website’s performance. Get in touch with us today! We’re happy to help.

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