Your website represents your business in the online world. Considering this, you must make sure that it is designed for the modern age and visible by the people who matter to you.
To achieve this, you need to work on two things: your web design and your SEO. The former has something to do with the visual aspects of your site, while the latter impacts how it is found in search engines. These two may seem like opposite worlds, but they actually work together to give you a website that is not only aesthetically pleasing but also performs well in search engine rankings.
The relationship between web design and SEO may seem complicated, but here are # tips that you can follow to achieve that right balance and create an SEO-friendly web design.
1. Get Rid of Unnecessary Code to Perform Well in Search
When designing your website, it’s easy to get carried away and write excess code. It may be because you have a lot of ideas to execute or a lot of features to add. However, this actually harms your performance in search engines.
To get the best results, ensure that your code is clean and free from unnecessary ones. Having code that is easy to read and maintain benefits not only the other developers in your team but also the visitors who look through your site.
An overcrowded site could actually put off prospective customers and drive them away. On the other hand, keeping it simple and straightforward will help them find what they’re looking for and keep them coming back.
2. Work Towards a Responsive Design
Mobile has steadily increased over the years, eventually surpassing desktop as the common mode of online consumption. This trend is something that you have to consider in your web design.
A significant percentage of your website traffic is and will continue to come from mobile. If your web design doesn’t work on smartphones and tablets, you’re losing a lot of business right off the bat. People won’t be able to use your website smoothly, so the tendency is that they will exit and find another one that works well with their devices.
Another reason to make your web design compatible with other devices is that Google favors mobile-friendly websites. Having a responsive design naturally improves your ranking. Add to this your improved performance in terms of longer time on page, smaller bounce rate, increased new visitors, and so on—your website is sure to take off.
3. Always Add Alt Texts to Your Images
This is a commonly neglected task when it comes to web design.
It’s not enough that you have professionally made images and visuals on your website. You must also ensure that these elements have alt texts or descriptions.
Alt texts are sentences that describe what the images are to visitors who might not be able to see them due to various reasons, like browsers blocking images. However, these descriptions do more than just provide information. They also turn your images into hyperlinked search results which can help you come up in more search results and attract more visitors.
You can get a beautiful website by focusing on web design. You can get a high-performing website by focusing on optimizing your content for search engines. And if you want to achieve both of these at the same time, you should start by looking at web design and SEO as two interlinked aspects of your site. Use that new perspective as you follow the tips mentioned above and you’re well on your way to achieving a well-designed and SEO-friendly website.
Bolt Marketing is among the leading names when it comes to web design in London, ON. We use cutting edge design techniques and follow the best practices in SEO to make your website stand out from the crowd. If you want to improve your business’ online presence, get in touch with us today!