B O L T M A R K E T I N G

Whether you like it or not, these days, you’d be falling behind your competitors if your business does not have some sort of online presence. It’s almost impossible to do business without having a website or social media profile. For some business owners, it is often the primary way to create awareness and get the word out about their goods and services.

Creating a website can help your business grow exponentially. You can put all your products on display, educate customers about its benefits, and facilitate payments and other transactions. An intelligently planned and well-designed website can convert internet users into customers without having to step foot in your store or see your business in person.

A successful website should look, feel, and work to serve your business goals. It should be an accurate reflection of your values and allow your customers to experience as much of your brand as digitally possible. While a digital marketing agency can assist you with the technicalities of developing a site, there are general steps that you need to go through if you want to build your online presence:

  1. Plan your content

In the early stages of web design, you need to outline your goals for putting up the site. Do you intend for it to be purely informative, or do you want customers to be able to purchase directly through your website? Planning can help you discern how much of your business will be conducted online. The site is much like a storefront. You still need to consider the backend of your operations, like making sure you can fulfill the orders placed online, and access to logistics to deliver your products. If you are offering services, you need to know if you have enough manpower and resources to meet the demands. 

You will also need to strategize how you will fill your site with content, such as preparing galleries of product photos, hiring writers who can blog, and sourcing producers who can make video campaigns.

  1. Design your site

Web design is more than just putting together bright photos and putting links. You need to map out a customer journey from the time they land on your front page to how you will take them through the sales funnel and convert them into customers. The site should be designed with your target audience in mind. Attractive web design and pleasing visuals leave a good impression and keep customers interested in your site.  

  1. Develop the pages

Working with a web developer or a capable digital marketing agency, they can take your plans and designs and translate them into internet-ready code. They should set up your server host, that is, where your files will be stored online. If you are going to sell products, they can help you establish an e-commerce platform to facilitate payments. They can also suggest a content management system (CMS) that will allow you to add, modify, or remove your content like new articles, products, or media at any time. A good web developer will create an ergonomic, user-friendly, and easy-to-navigate site that has high-quality content, maximum functionality, and fast loading times. 

  1. Do a test run

Before you conduct business on your site, you should spend time testing it. Get your employees or trusted friends to test out the site and give you feedback. You want to look for broken links, missing content. The best people to test your website would be people who are not tech-savvy, as you will want to see how intuitive the page is to lead potential customers in the right direction. 

At this point, you can also suggest improvements and corrections to your web developer.  If you have completed enough test journeys to make you feel confident that it is ready for public use, then you can prepare your site for launch.

After you’ve completed the various development steps, launching your site to the public will be all that is left to do. While you don’t need a technical background to develop your website, knowledge of the design process mentioned here can help steer your web development in the right direction. 

Do you need expert assistance in web development in London, ON? We provide online marketing solutions to help businesses like yours. Contact us today and see how we can help your business grow.

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