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How to Make Your Business Rank Higher on Google – Our Guide

As a business owner, you want your company to have a robust online presence. Online marketing, specifically SEO or search engine optimization, brings you that. It helps a search engine rank your website for the value it brings to visitors. Companies looking to optimize their content for search have to show the following things on their website.

An SEO-friendly domain name

You have to make your URL short but memorable—search engines favour these kinds of addresses. Do not try to be clever or unusual with the name. Use your business name or a phrase that describes your product or service.

Title tags and headers containing keywords

Your webpage has a title tag, which is the name that appears in a list of search results. Your title tag does not necessarily appear on your web page, but it is often the name displayed on the tab. When choosing the title, use words that describe your business—include the strongest and most reliable keywords in your niche.

Long-tail keywords or modifiers

If you should keep your URL short, the opposite is true for your titles, headers, and content. For example, go for long-tail keywords—“digital marketing in Sarnia, Ontario” is much better than “marketing.” This allows you to rank higher for people who look specifically for these attributes.

Optimized headers and content

The H1 tag should contain the name of your website—this can be the same one you have for your title tag, or it can be your business name. Search engines use headers like website names, article headers, section titles, and other similar elements to recognize what the page contains.

Furthermore, each page should have an H2 or H3 tag which contains target keywords in your niche. Your blog post should also have the keywords at the top, preferably within the text’s first 100 words. Distribute the keywords throughout the text, but do not use too much of them.

Mobile-ready web design

Millions of people access the internet through mobile devices every day. In the past, people went online only through desktops or laptops. Today, it is more common for people to search for a product or service on their smartphone or tablet instead.

Not all businesses have adapted to this reality, and they have not designed their websites for viewing on small vertically-oriented screens. Make sure your website is responsive to mobile devices; your visitors should not have to zoom in to your site just to see the text or wait for a long time for it to load.

Conclusion

Make the most of your business website by optimizing it for search engines. Many companies assume that once they have created a beautiful and responsive website, people will discover it naturally online. 

This might have been true in the early days of the internet, but it is not the case now. Using SEO on your page can help you rank high in search engine results. If you want to find your customers online, you have to make sure that you market your brand properly, and being visible to search engines is part of that today.

Get your business in front of the people you wish to serve; consult with Bolt Marketing to learn how. We offer search engine marking in Ontario to small and medium enterprises, particularly in London and Sarnia. Get in touch with us today for more details.

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