The coronavirus pandemic affected businesses worldwide. As many startups and corporations are urged to stay home and shift to digital platforms, they are forced to beef up their social media marketing strategies to thrive in the market.

This global crisis has devastating effects that created major changes in the business and social landscapes and the way consumers make their purchasing decisions. Therefore, when developing your digital marketing strategy, you must first understand the current economic climate and the changes brought about by the pandemic. 

Here are some of the consumer trends that you may consider when coming up with a marketing tactic in this challenging time:

  1. Consumers prioritize purchasing essential items

As the entire world faces a crisis, money has become hard to come by. Because of this, consumers are now more cautious about shelling out money. In this time of uncertainty, many shoppers prioritize buying groceries and essential items, such as food, water, toiletries, disinfectants, and other household supplies. 

Regardless of your industry, it’s important to highlight the importance of your products and services. While it can be difficult to promote what you offer, the key to marketing your brand effectively is by showcasing their benefits, the value they provide, and the reasons why they are essential to the lives of your target audience in the middle of a pandemic.

When showing the importance of what you offer, don’t forget to be empathetic. Establish a stronger bond with your prospects and customers. Keep in mind that although marketing your products and services is essential, the world is still in the middle of a crisis. You may express your empathy to your customers and make them feel that you care about them especially in this difficult time by offering special deals or discounts.

  1. Consumers invest in items that make their house homier

The coronavirus pandemic sparked the homebody economy. As shoppers are encouraged to stay home as much as possible to prevent the spread of the virus, they prioritize in making their house homier. Some filled their houses with decors and house plants and bought high-quality furniture and appliances to make their homes cozier and their stay in their places even more comfortable. As a result, many small, independent, and local businesses were formed throughout the pandemic. Now, there is a sense of community and support created among business sectors.

Get your business involved with the community by providing them with the support they need and participating in the local initiatives. You may consider taking part in volunteering activities or conducting community events.

  1. Consumers opt to purchase products and services online

Since many physical stores were forced to shut down, online sales are flourishing. Customers now opt to purchase products and services online to avoid face-to-face interactions. Therefore, you have to make sure to boost your online presence by seeking a marketing agency that can help you come up with online marketing strategies.


The market is ever-changing, and as a business owner, you have to make efforts to keep up with the times to ensure that your business is booming. One way to do that is by understanding how your consumers behave and make their purchasing decisions. Aside from keeping the items above in mind, consult a marketing agency that can help grow your business.

Regardless of the size of your business, we can help it grow with our top-notch online marketing in Sarnia, Ontario. Contact us to learn more about our services!

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