With the users relying more and more on online searches in looking for local businesses to address their needs, it’s imperative for small businesses to be ramping up on their local digital marketing efforts. However, as many business owners will tell you, it’s not as easy as it initially seems. For one, local competition can be tougher, with several businesses competing for the patronage of a relatively limited volume of customers.
Smaller businesses also tend to have smaller budgets for marketing, which may make it more difficult for them to reach more people than their bigger competitors. However, the good thing about digital marketing is that it’s possible to earn a bigger piece of the pie for less than most people expect. You just need to know where to start.
Here are our four best tips and tricks to win at the local marketing game.
This really applies to all kinds of marketing. However, to succeed at earning the trust of local customers, you need to understand what makes them tick. Since you’re most likely also a local yourself, you are in a good position to gauge the likes and dislikes of your target audience. It’s a good idea to create a customer profile, which will help you make educated guesses at the best way to approach selling your products and services. It will also give you an idea of which platform to use to reach them. For example, certain segments of your target customers may be very active on social media, while others are best reached through more formal channels, such as email marketing.
It’s easy to believe that because you’re a small business, you don’t need to put work in making sure that your brand resonates with people. To truly dominate the local market, you will not only need a professional logo, but you will also need to create a brand that is unique, relatable, and easy to remember. With your customer data on hand, you are already on your way to creating a successful brand.
It’s always a good idea to hire a professional marketer to handle your needs. This will allow you to focus on your core competencies while ensuring that you are gaining relevant leads and growing your customer base. However, if you do not have the necessary resources yet, you can always look for resources online. For example, you can start with reading up on the basics of Facebook marketing, which are readily available online.
The advantage of digital marketing is it allows you to do targeted advertising. This means that instead of blindly broadcasting ads and praying for the best, you can ensure that you are serving ads to the people who are most likely to engage.
If you don’t have a social media page yet, then you are missing out. Creating social media pages are usually free, and running ads are relatively cheap. If you have a little more budget, you can get a web development agency to create a professional web site, which opens up the opportunity to do localized Google advertising and SEO alongside everything else.
Similar to social media, you can run localized ads on Google, except that you are no longer limited by the number of users on that particular platform. With close to seven billion searches a day, the average number of people who use Google every day is roughly 1.7 billion.
Perhaps the biggest challenge to a small business owner is the lack of time. Because you are operating with a minimal budget and a limited amount of time, you will find the need to wear multiple hats. While it can be tempting to forego marketing and just rely on the customers that you already have, this is not good business sense. You should always be looking for opportunities to grow, and amping up your digital marketing is a good way to start.
Bolt Marketing is the best provider of internet marketing services in Sarnia, Ontario. Our services include website design and development, search engine marketing, and social media marketing. Contact us today to know more.