Digital marketing plays a significant role in attracting customers online. There are many marketing strategies that you can explore online and each one can help you in different ways. Here are some of the best online marketing tactics that are worth a try: 

Social Media Marketing

What makes social media crucial for digital marketing is the huge number of active users who use it. Think about it —have you met anyone who doesn’t have at least one social media account? 

Using social media to market your business can bring significant results. Social media platforms are a great way to spread brand awareness, engage with your users, and establish your brand. There are many things that you can do on social media, and, even better, it’ll be a cost-effective way to market your products and services. 

In summary, a single post on social media can reach a lot of people with little effort on your end. Whatever industry you’re in, marketing on social media will do wonders for your brand. 

Pay-Per-Click (PPC) Advertising

If you want to dominate a specific keyword, then you can benefit a lot from PPC marketing. PPC can lead to more conversions compared to other online marketing strategies today. However, note that you will spend more on this advertising method. 

The good news is, if you have a good online marketing team by your side who is experienced with PPC ads, then expect to gain considerable profit from your efforts. 

Search Engine Optimization (SEO) Marketing

SEO is here to stay, and it is crucial if you want organic and local traffic. SEO can help your website rank high on search engines. Naturally, people click on the first thing they see on the first page of Google. It is highly unlikely for consumers today to go through the lengths of checking out the second or third page of Google just to find a business. 

As such, being on the first page of Google is crucial to your success. A good SEO strategy will set your business up for long-term success. 

Inbound Marketing

Inbound marketing involves the creation of useful and relevant content that will be a source of valuable information. This type of online marketing will take a lot of time and effort to be successful, but once it is, you will have a long-term strategy that will allow you to gain consistent website traffic. 


These online marketing strategies will be helpful for your business, regardless of the industry that you’re in. With a lot of people currently connected to the internet, it is only practical for companies to leverage their online presence.

The key here is to have an excellent online marketing team that can help turn your goals into reality. Fortunately, there are plenty of digital marketing companies out there today that can help you achieve your goals. All you need to do is find the right one that will suit your company’s specific needs, as well as one that is experienced in your niche. 

At Bolt Marketing, we offer online marketing in London, Ontario for small to medium-sized businesses in Canada. Schedule a consultation today!

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